NYLON - What Is The Future Of Fur In Fashion?

In her latest article in Nylon magazine, Jenna Igneri reflects on the announcements of brands such as Gucci and Michael Kors going fur free, the growth of the faux fur market, and how all of these changes are effecting the demand for new real fur.  Maison Atia is noted as being one of the new brands vying for the "faux fur throne," and Gustave Maisonrouge, the co-founder, explains how 'ten years ago, you would have never found the qualities of faux fur and leather you see today, and people are excited to see what they can do with it'.